My name is Joe.
I like design a lot.
Who's this Joe guy?
About Joe Pennebaker
You may have heard of me, and if you haven't, you're reading about me so joke's on you. I studied videography and media arts in college and have been all about UX and UI design ever since.

When I started working in ecommerce, I quickly fell in love with the intersection of math and art. Analytics let me quantify the success of design choices in real dollars and cents, and there's no better high than finding a winning design. I fell in love with UI design at the same time I fell in love with Google Analytics and Google Optimize. I love designing new ideas and digging into the numbers to see what worked (and learn from what didn't).

I'm in love with ecommerce optimization and live for huge conversion rates. I'm also a monster at ping pong and I can play over 1 instrument.
Experience
UX Design / Ecommerce
-  Developed a/b testing system for portfolio of 8+ ecommerce businesses (total annual revenue >$20M)
-  Generated over 300k in revenue in 2018 through a/b testing and experimentation
-  Created formula to determine annual worth of a single split test (message me to get the secret formula)
Brand Management - BigWood Boards
-  Grew company 30% YoY for two years and led them to their first profitable year in 2018
-  Raised cyber week sales 600% YoY in 2017, 100% YoY in 2018
-  Proficient in Bigcommerce, bulk product import / export, integrations with 3rd party apps
-  Extensive work in bigcommerce Blueprint and Stencil themes, managing outsourced development team
-  Created content / blog program that boosted organic sessions 100% YoY in Q4 2018, doubling organic revenue
-  Created proof management system that cut proofing time in half for entire art team
Marketing
-  Certifiend in Google Analytics and Google Adwords, obsessed with Google Optimize
-  Created dozens of PPC campaigns on Google and Amazon for commercial and gifting inudstries
-  Launched paid FB, Insta, and Pinterest ads for numerous brands
-  Doubled cyber week email revenue YoY by 100% for BigWood Boards in 2018
-  Grew email lists and organic visitors over 100% in a year with dope content for home kitchen brands
Portfolio
Conversion Rate Optimization
UX
UI
Graphics
Video
Brand Management